Post Typography : Projects

Fieldguide

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Fieldguide is a sophisticated mobile app and community where users catalog, share, and learn about their favorite subjects. This wiki-like platform uses knowledge sharing and cutting-edge image recognition to identify and catalog a variety of natural wonders.

Client

Fieldguide

Services

Branding : Strategy : Lettering

 
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For Fieldguide’s app icon, we simplified the name to Fg. This choice avoided the trope of single-letter app icons while referencing the common abbreviation of the word “Figure” — used to denote images in early science books — and the visual language of periodic tables. The g’s pixel-like ear is a nod to the app’s advanced AI capabilities.

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