Green Build 2009
Client: U.S. Green Building Council
Years: 2008 - 2009
Greenbuild is the largest annual conference and expo devoted to environmentally responsible building, development, and urban planning, drawing 25,000+ attendees from around the world.
Print Ad
Post Typography's graphic identity for Greenbuild 2009 emphasizes the interconnectedness of our living, built, and virtual environments, reflecting the 2009 conference's focus on sustainable systems. The woven globe shown in this ad served as an iconic symbol for the conference and a dynamic representation of the entire green building movement.
Print Ad
The Greenbuild advertising campaign introduced the Greenbuild 2009 graphic identity, using strands of green ribbon to tie together icons and activities associated with the green building movement, while suggesting larger, complex systems such as the city in this magazine advertisement.
Expo Guide Cover
The cover design for the Expo Guide weaves the conference's green ribbon identity into an infinite cube representing the sustainable building movement.
Web Banner Ad
The Greenbuild 2009 campaign featured extensive online placements, such as this ad from a series of Flash-based web banners, which used the weave to create short eye-catching animations
Trade show backdrop
This trade show booth announcing Greenbuild 2009 centered the expo logo within a woven green ring.
