Green Arrow
Client: U.S. Green Building Council
Year: 2007

This ad, which appeared in The Nation magazine, noted how green buildings can significantly reduce carbon dioxide emissions, the main source of global warming. We turned a house into an iconic downward pointing arrow to emphasize green buildings' impact on climate change, recognizing that green buildings can invert the assumptions of typical construction practices. The ad directed viewers to the U.S. Green Building Council's website where they could learn more about the USGBC's LEED guidelines for green construction and design.
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