To open a video rental store in 2019 you need a great DVD collection, a new business model to compete with Netflix, and of course, an eye-catching street presence. Post Typography created the branding and signage for Beyond Video, a new video-lending library aiming to redefine the video store for the age of streaming. Our design takes inspiration from the counterculture origins of the video store, remixing the familiar icons of VCR and DVD controls into playful patterns and psychedelic-punk graphics.
To help draw attention to Beyond Video’s storefront — a humble rowhouse in central Baltimore — we designed a pattern of black and white rings that covers the facade.
Post Typography supported Beyond Video’s successful Kickstarter campaign with must-have tote bags, pins, and other giveaways as well as key images that were instrumental in getting people excited to contribute.
