2SP Beer Can Designs
New beer packaging for Philly-area craft brewery
Over the past year Pennsylvania’s 2SP Brewing Company has been unveiling a series of cans designed by Post Typography. 2SP’s latest canned offering, Bellcracker, is a bold double IPA in an equally bold package. This core line of cans is the latest extension to the branding and graphic identity that we created for 2SP.
Our design approach plays off of 2SP’s name, using bold designs and visual wit that pay homage to classic automotive and industrial advertising of the 20th century. Each can is designed for maximum graphic impact to stand out on the shelf. Paired with each can we illustrated a series of themed advertising posters for each of the core beers, along with three of 2SP’s most popular draft-only offerings. The illustrations and can designs each play off of the beer names and contain hidden visual puns—the spark plug on Bellcracker takes on the shape of the Liberty Bell when the can is turned upside down (empty).
With 2SP’s canning operation well underway, we’re beyond excited for people in the Philadelphia region to start enjoying some awesome craft beers wrapped in our designs.