Green Apple is a cause-marketing initiative of the U.S. Green Building Council’s Center for Green Schools. Through the Green Apple program, CFGS partners with sponsor organizations and companies to help promote and fund the construction and awareness of environmentally-sustainable learning environments. To stand out from the myriad other “Apple” brands with literal apple logos, we focused on an abstracted leaf and stem, using this logo to symbolize an arrow striking a target/apple and catalyzing the green schools movement. The leaf logo and secondary marks combine geometric and organic elements to capture the essence of sustainable building.

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