The Maryland Film Film Festival is renovating Baltimore’s historic Parkway Theatre into a state-of-the-art independent film center. To build awareness for the project and its fundraising campaign, we created these bold environmental graphics that span the three buildings of the future Film Center. Signage provides information about the project while the graphics unify and brighten the shuttered facades prior to construction. During construction, bright fence graphics heighten anticipation for the coming film center and include an interactive chalkboard component to engage passersby.