Greenbuild is the largest international conference and expo devoted to sustainable building, development, and urban planning. The technologies driving “smart buildings” were a key focus for Greenbuild 2012. Illustrating the 2012 theme—@Greenbuild—the placemarkers in our campaign design represent location, technology, and the interaction between people and their environments. The signage extends the brand throughout the at the San Francisco convention center. Fabrication and additional design: Freeman