LEED (Leadership in Energy and Environmental Design) is the most widely used standard for green building. This literature distribution kiosk introduces and promotes LEED while serving as a display for printed materials.
Post Typography redesigned and reorganized USGBC’s LEED brochures into a modular system. By separating the collateral into a series of small, pocket-sized elements, USGBC and its members are better able to target each packet to its appropriate audience, while reducing waste and printing costs.
The main brochure introduces the basics of the LEED green building rating system and doubles as a pocket folder for the additional cards and pamphlets.
We conceived and designed this large trade show space for the U.S. Green Building Council. The centerpiece of the space is a monumental structure based on an origami-like folded square.
The structure’s unique profile makes the USGBC booth instantly identifiable from a distance.
The space design is modular and flexible so that it can adapt to numerous configurations and floor plans.
The structure creates a standalone, semi-enclosed exhibition area with monitors and graphics that explain USGBC’s mission.
Inexpensive, sustainable materials are used, allowing the space to have a large visual impact with a small budget and even smaller environmental footprint. Photos: Frank L. Aymami III
This illustration for a trade show booth backdrop creates a connect-the-dots style image of an idealized green city, representing USGBC's mission to construct and connect green buildings and communities.
USGBC's LEED credit icons are the "dots" in the image, reinforcing how the LEED green building rating system is helping to realize this vision.
LEED Reference Guides are the industry standard for green design and construction. This book cover for the first edition of the Homes Reference Guide is a typographic house built from attributes of a green home.
We continued the "attributes" concept with this graphic promoting USGBC's green neighborhood pilot program.
To introduce LEED Neighborhood Development this large-scale illustration highlights features of an idealized green neighborhood.
The final artwork appeared as a wall-sized display graphic and on an educational poster promoting sustainable neighborhood development projects.
Our design for the Center For Green Schools quarterly “Report Card” details the organization’s progress towards their ambitious goal — green schools for every student within a generation.
The report uses infographics to present the Center for Green Schools' progress in a friendly, visually-inviting way.
The data visualization and colorful illustrations help make the information accessible to the report's wide audience that ranges from high school students to policymakers.
This magazine advertisement describes how green buildings can drastically reduce carbon emissions, inverting a house to become a downward-pointing arrow to recognize how green buildings flip the status quo of typical construction practices and emphasizing the potential to slow climate change.
Green Apple is a cause-marketing initiative of USGBC's Center for Green Schools. Through the Green Apple program, CFGS partners with sponsor organizations and companies to help promote and fund the construction and awareness of environmentally-sustainable learning environments.
To stand out from the myriad other “Apple” brands with literal apple logos, we focused on an abstracted leaf and stem, using this logo to symbolize an arrow striking a target/apple and catalyzing the green schools movement.
The leaf logo and secondary marks (shown here on a page of the Style Guide) combine geometric and organic elements to capture the essence of sustainable building.
This print advertising campaign highlights the environmental impact of buildings by pairing striking before-and-after photo-illustrations with concrete statistics.
The copy asks viewers to realize the potential (in both senses of the word) savings of green buildings as reflected by USGBC’s LEED Rating System.
Different ads in the series each focused on the water, energy, and carbon-emissions-saving attributes of green buildings.
We adapted three of the campaign's designs for placement on the DC Metro system.
One of USGBC's missions is advocating policies that promote sustainable building. We designed this lettering treatment to highlight the potential job growth related to the green building industry.
Further focusing on jobs, we adapted the "Realize The Potential" campaign to focus on growth areas in fields related to green building.
The ad continued USGBC's employment advocacy, using the empty silhouettes to represent job openings in the "green collar" economy.
These trade magazine advertisements promote USGBC’s LEED Reference Guides for designing, constructing, and maintaining green buildings and neighborhoods.
The ads each showcase a heavily-used LEED Guide, emphasizing that the books don’t just gather dust on the shelf, but serve as indispensable, go-to references for contractors, architects, and interior designers.
We have also created a number of apparel items and other merchandise to help promote USGBC and green building. This shirt pays homage to the classic Pink Floyd album cover for Dark Side of the Moon.