When it opens in 2017 the Film Center complex will light up a long-vacant corner of Central Baltimore, returning film to the historic Parkway Theatre for the first time in almost 40 years.
We worked closely with the Film Festival to conceive, design, and write a Parkway Campaign fundraising book that captures contemporary cinema's dynamism.
This large-format book presents the Campaign's case statement, mission, and project details, using beautiful photography and strong writing to offer a compelling case for the Film Center.
The colorful book was a crucial tool and leave-behind as the Festival pitched the Parkway to potential donors and sponsor organizations. Exciting design and high-quality printing helped the project stand out from typical fundraising packages.
We first introduced the Parkway to the public through a short video, where some well-known Baltimore filmmakers make the case for the Parkway.
Environmental super graphics and signage: The 100th anniversary of the Parkway in October 2015 launched the public portion of the fundraising campaign.
A VIP party offered potential donors and local leaders a chance to connect with the Parkway's development team and tour the magnificent space. We designed a stylish invitation for the well-attended event.
Custom enamel pins allowed attendees to show their support for the project.
We helped the Festival promote a public launch event across the street from the Parkway. The Parkway 100 celebration drew hundreds of attendees and resulted in greater-than-expected follow-up engagement with the campaign. Photo: Jason Putsche
Our Campaign website builds a narrative for the Parkway through video, photography, and text. Post Typography developed the website's concept as well as its writing and design.
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Designed as a complement to the website, these small brochures tell the Parkway's story in print and solicit contributions for the project.
The website allows the Festival to accept campaign pledges and connect with a global network of film lovers, filmmakers, and preservationists interested in the revival historic theaters.
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Statistics help make the case for the Parkway as a future cultural lynchpin in Baltimore.
To build awareness for the project and fundraising campaign, we created bold environmental graphics that span the three buildings that will make up the Parkway Film Center.
Before these graphics were installed the Film Center complex appeared run-down and after years of neglect and a hodge-podge of street art and graffiti.
To signal the transformation about to take place we designed eye-catching environmental graphics to temporarily brighten the boarded up windows of the Film Center's east buildings.
Our designs suggest graphic beams of light lighting up the inside of this long-boarded-up building.
Signage provides information about the project while the graphics unify and brighten the shuttered facades prior to construction.
For the 100th anniversary celebration we lit up the Parkway buildings with spot lights and colored gels in the windows.
Custom lettering painted on the east facade appears to project from the building, brightly announcing the Film Festival's mission of "Film for Everyone."
During construction, bright fence graphics heighten anticipation for the Film Center.
An interactive chalkboard component engages passersby (and directs the inevitable graffiti in a more constructive direction).