For today's emerging artists and designers a career track is often much more than a straight line from A to B.
Reflecting the creative entrepreneurship of MICA's students and graduates, our graphic identity for the art college's Career Development Center uses a flexible visual system that lends itself a wide range of applications and multiple logos.
An expanding set of icons use the line, dot, and arrow elements, illustrating the versatility of the identity.
We created a set of branded numerals for use in Career Development presentations and collateral.
Most visitors access the Career Center by walking up a windowless concrete staircase—a less-than-ideal first impression for students and potential employers.
Using bold color and environmental graphics, we enlivened the drab and uninviting stairwell.
Each circle contains career advice from MICA students and alumni.
Starting at ground level, a single line connects the dots and leads visitors to the Career Center entrance on the second floor.
The identity provides many opportunities for Career Development's student graphic designers to improvise and create designs for specific events or programs. Poster design: Crystal Dimeler
This flexibility allows the identity to stay fresh and adapt to Career Development's continuing needs, such as promoting student workshops. Poster designs: Anne Lee
These posters for on-campus events use new and existing icons, designed by another student designer. Poster designs: Anne Lee
The dot/line/arrow motif provides ample opportunities for custom illustrations and infographics.
We built custom Keynote templates for the dozens of presentations that Career Development staff give each semester.
Electronic letterhead for Career Development handouts and memos
To help internal staff and designers make best use of the new Career Development identity, we created this useful flowchart that suggests which elements of the identity are most appropriate for specific uses.