The 2014 Johns Hopkins Film Festival took place over Valentines Day weekend, appropriately themed: "For the Love of Film."
Our poster takes the form of a perforated sheet of "Film Lover's Valentines" cards. Inspired by corny Valentines from our elementary school days, we created a grid of 14 hand-drawn cards filled with puns and film references.
Viewers who encounter the poster are encouraged to tear off the cards and give them to their friends or sweethearts. The perforated poster also allows for versatility when hanging—cards may be torn away to fit tight spaces, or the poster can be deconstructed into a stack of postcards.
Festival T-shirt design
Our poster design for the 2013 Johns Hopkins Film Festival invokes and satirizes the excesses of movie theater concession stands with a full range of tiny to extra-jumbo sodas, popcorn boxes, and candy.
All elements of the poster arey hand-drawn in a bright, Spring color palette.
Festival T-shirt design
In tribute to the still-vital medium of analog film, the 2012 Johns Hopkins Film Fest programming focused solely on screening 35mm prints. For the poster we hand-lettered a giant "The End" in the style of classic movie titles, and scrawled the battle-cry "Film's Not Dead!" below it.
Custom-printed translucent tape with the festival information is then used to hang the posters and effectively cross out "The End."
The tape and posters can be hung separately or together, allowing for creative posting options.
Festival T-shirt design
This poster doubles as a “Real Life Media Player,” incorporating a die-cut window in the poster’s center that allows viewers to experience mundane moments as if they are watching an entertaining YouTube video.
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The "media player" window gives the poster a different context depending on the location and background against which it hangs.
The poster also includes usage suggestions and encourages viewers to upload their own videos to the festival website, all relating to the festival’s 2011 theme of film and video embedded in everyday life.
To emphasize 2015’s theme of “The History of Film” we created a poster doubling as a playable board game.
Inspired by classic games viewers are taken on a journey through Hollywood’s film history highlighting the festival’s feature films, notable historical “tinseltown” events, as well as pitfalls.
Viewers are encouraged to cut-out game pieces and play along with friends, just so long as they don’t get blown up by Michael Bay!
The 2010 Johns Hopkins Film Festival poster takes the form of a screenplay... of someone looking at the poster. Meta!
The screenplay was typed on an old typewriter and blown up to massive scale on this oversize poster that is nearly three feet tall.
Note to all producers: this screenplay of the poster of the festival is still available for optioning.
Our 2009 Film Fest poster plays on the "College" aspect of this university film festival. Starting with that mainstay of college keg parties, the red Solo cup, we built a working "broetrope" that is shown on the poster at monumental scale. Instructions for creating one's own broetrope and ten-frame animation are printed on the poster. (See video at the end of this case study.)
The poster for the 2008 festival references a different side of the film industry—seedy x-rated cinema—and resembles a page torn from the back of a 1970s-era dirty magazine.
The 2007 Johns Hopkins Film Festival poster features a mutant Baltimore rat attacking a giant tower of typography, King Kong-style. To harness the true glory of anaglyphic printing, we drew the tower from two angles so that it leaps off the page. Each poster was hung with a pair of 3D glasses attached.
This homage to dead formats breaths new life into an obsolete VHS tape and references underground film’s constant experimentation with new and old media. On the film festival poster VHS tape spills out of its cartridge in a sinuous smoke-like cloud.
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The front and back cover of the program show the top and bottom of the VHS cartridge.
The unraveling tape flows through the interior spreads...
...collecting into a tangled cloud in the center spread of the program.
Stacks of 1960s-era Johns Hopkins University yearbook photos form a filmstrip-like grid on the 2005 Johns Hopkins Film Festival poster.
Keeping with the yearbook-signing spirit, we defaced all of the photos with thin mustaches in the style of famous Baltimore auteur John Waters.
The program cover features more yearbook photos with an emphasis on these bespectacled lads* from the late 1960s.
* Johns Hopkins did not admit women until 1971.
We expanded the theme throughout the program with scrawled lettering and juvenile yearbook-style graffiti.
All of the images in the program are borrowed from old Johns Hopkins yearbooks.
The 2004 Johns Hopkins Film Festival poster transforms into a 32-page flipbook when one tears it apart along the poster's perforated grid.
When deconstructed, the poster changes from a static broadside into an example of the time-based media that the festival showcases.
When in flipbook form, the poster/animation can also be used as a "map" for getting to the festival as one zooms into the U.S., Baltimore, a map of the campus, and finally into the building and theater where the films are screening.
The shirt for the 2004 festival uses frames from the poster's flipbook animation to form a text pattern in the shape of Baltimore City.
The 2003 film fest's poster and program cover double as scale models of an 8mm film camera and a Super 8 cartridge respectively. With a little bit of tape and patience, cinephiles can transform the festival promotional materials into their own paper camera and film cartridge (not light-tight).
In addition to containing the festival schedule, the poster includes a diagram and detailed constructions for transforming itself into a model film camera.
The design of the program cover contains a paper model of a Super 8 cartridge.
The graphic for the festival T-shirt is based around instructional drawings from the poster/model.
Our designs for 2002 festival's promotional materials were based on the concept of kids shooting kids (an all-too-common Baltimore occurrence). Thankfully these kids are using film cameras instead of guns.
The program cover continues the theme, placing the kids in a field of hand-drawn lettering inspired by vintage movie titles.
For our very first JHFF poster, we focused on the underground aspect of the festival, which presents the left-overs and outcasts of mainsteam cinema. Emphasizing this, the festival title on the poster is spelled with popcorn and twizzlers on a movie theater floor.
We designed, screenprinted, and constructed this custom popcorn box for the photoshoot of the poster and program cover.