During the annual Maryland Film Festival, thousands of film makers and moviegoers take over central Baltimore for a week of non-stop film. Updating the festival’s motto from “Film for Everyone” to “Film for Every Body,” our campaign for the 2014 event embraces this total film immersion by illustrating the anatomy of a cinephile. Maximizing a limited budget, we helped promote the festival with thousands of strategically-placed posters, yard-signs, custom bar coasters, and billboards, alongside advertising in regional media.